22. Social media management

 Social media management involves creating and managing social media accounts for businesses or individuals. This can include tasks such as creating and scheduling posts, responding to messages and comments, creating and managing paid advertising campaigns, and analyzing the performance of social media accounts.

The skills required for social media management include:

• Knowledge of social media platforms and best practices for each platform
• Content creation and copywriting skills
• Marketing and advertising knowledge, including paid advertising on social media platforms
• Analytics and data analysis skills to track and measure the performance of social media accounts
• Excellent communication and interpersonal skills
• Ability to multitask and prioritize tasks efficiently
• Knowledge of graphic design and visual content creation tools like Canva or Adobe Creative Suite.

One can earn money through social media management by offering services such as creating and managing social media accounts for businesses or individuals. This can include tasks such as posting updates, creating content, responding to comments, and analyzing the performance of the accounts. These services can be offered on a contract or project basis, or as part of an ongoing retainer arrangement. Social media management services can be offered through platforms such as Upwork, Fiverr, or through one's own website or network. To succeed in social media management, it is important to have a strong understanding of the various social media platforms, including their algorithms, audience demographics, and advertising options, as well as excellent written and verbal communication skills, and a creative and strategic mindset.

Some examples of companies and platforms offering social media management services include:

• Hootsuite
• Buffer
• Sprout Social
• Agorapulse
• SocialPilot
• Zoho Social
• MeetEdgar
• Later
• Planoly
• Tailwind.